Biden’s vaccine ad campaign hits roadblock: Not enough doses
*This article originally appeared in Politico.
President Joe Biden is planning a massive campaign to sell Americans on getting a coronavirus vaccine — just as soon as there are enough shots for everyone.
The limited vaccine supply has curbed the Biden administration’s early ambitions for a national effort to build enthusiasm for shots that can help smother the pandemic. Much of an envisioned $1 billion public awareness campaign remains on hold, with health officials figuring it makes little sense to make their pitch when so few Americans can get vaccinated. The U.S. is not expected to make vaccines widely available to the public until the spring.
Pre-inauguration, people didn’t seem to have that concern because the demand was still so low, or low enough. Suddenly, poof, a lot more people seem to really want this vaccineLoyce Pace, who served on the Biden transition’s Covid-19 advisory board and is executive director of the Global Health Council
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