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When Science Isn’t Enough: Why Some People Have Stopped Vaccinating Their Kids
May 21 @ 3:48 pm EDT
The recent outbreak of measles, a highly contagious disease that was previously eliminated in the United States, has reignited the debate around vaccination. Public misconceptions and misinformed spokespeople have led to anti-vaccination movements and vaccine hesitancy that jeopardize the health and well-being of communities, both in the United States and in Europe.
Join Ogilvy Washington and a panel of experts to discuss how education and communications play a key role in informing parents about the importance of vaccinations and its impact within the community. Panelists include:
- Jon Andrus, Executive Vice President at the Sabin Vaccine Institute
- Louis Cooper, Professor Emeritus of Pediatrics, Columbia University; Academy of Pediatrics past President
- Linda Fu, Associate Professor of Pediatrics at the Children’s National Health System of The George Washington University School of Medicine
Discussion will cover the causes of the anti-vaccination movement; what the most credible messages and stories are that could change minds and hearts, as well as who they should come from; the role protecting communities play in parents’ decisions about vaccination; and how we can start changing behaviors to impact immunization in a positive way.
The discussion will be moderated by Tony Silva, Executive Vice President of Ogilvy Washington’s Social Change Group.
Join Ogilvy Washington on Thursday, March 19th, at 8:00AM for a light breakfast and networking, followed by the panel from 8:30 AM-10:00 AM.
This is a free event, but RSVP is required here: http://bit.ly/1Ms8yFl.