2020 Leadership in Strategic Communication Workshop
June 6, 2021 - June 25, 2021
Organized by the Johns Hopkins Center for Communication Programs
The Leadership in Strategic Communication Workshop
A Unique and Transformational Learning Experience for Communication Professionals
June 7 – 25, 2021
This three-week workshop, led by a distinguished faculty of public health, policy and development experts, has been described as a transformative experience.
The backbone of the workshop is guided by the P Process, a five-step communication framework. The P Process, which has guided the creation of communication strategies for more than 30 years, has been updated to incorporate lessons learned and to acknowledge the real-time, dynamic nature of the strategic process as well as new technologies and the constantly changing nature of communication, social norms and individual behavior and decision-making. It draws from many other disciplines, including design theory, behavioral economics, social psychology and anthropology.