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Measuring the Impact of Stories and Storytelling
December 14, 2017 @ 9:00 am - 10:00 am
Organized by The Knowledge for Health (K4Health) Project
9:00 AM – 10:00 AM EST
Stories are vitally important to global health efforts. A personal story or anecdote can help communicate critical knowledge, serve as a means to connect people to services, and promote learning and engagement. Frequently, the impact of storytelling is measured in qualitative ways, through quotes and testimonials, or with vanity statistics, such as impressions and views. In fact, you can measure storytelling in a rigorous way, generating quantitative data to help you communicate storytelling’s value.
In this webinar, you will learn about a new methodology for measuring the impact of storytelling. Researchers from the Knowledge for Health (K4Health) Project will share findings from a recent evaluation of Family Planning Voices, a global storytelling initiative led by Family Planning 2020 and K4Health, and reflect on their innovative evaluation approach.